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About

About i-nexus

Founded in 2001, i-nexus provides strategy software to the world’s largest organizations who want to achieve more of their goals, with less effort, across strategy and operational excellence.

More organizations are discovering that the same patchwork of technologies isn’t enough to overcome lost plans, errors, and the cost of poor execution.

i-nexus strategy software simplifies how organizations achieve their goals with tools like the x-matrix, bowling chart, and kanbans, supported by a G2 award-winning team with over two decades of experience in Hoshin Kanri, Lean, and project management.

Board of Directors

i-nexus is led by a management team with extensive experience in software and strategy execution best practice

Simon Crowther

Simon Crowther

Chief Executive Officer

Simon Crowther joined the Group as Software Development Manager in 2006 and has worked within every key area of the business prior to becoming COO in 2013 and having led a process of change and refocus of the business since becoming CEO in 2016. Simon has a background in software development , having also spent almost three years at Intascape (a division of See Tickets) as a senior software architect. He has two masters degrees from Birmingham University: one in mathematics and the second in computer science.

Drew Whibley

Drew Whibley

Chief Financial Officer

Drew Whibley joined the Group as Finance Director in 2022, assuming a strategic role and day-to-day responsibility for planning, implementing, managing, and controlling all finance-related activities. A Chartered Accountant, Drew spent five years with LSE listed software business Aptitude Software Group plc, during which he, as Group Finance Manager, oversaw both the internal and external reporting and budgetary requirements while playing a key role in delivering on the Group’s strategy.

Richard Cunningham

Richard Cunningham

Non-executive Chairman

Richard Cunningham is a technology entrepreneur who has built and sold a number of businesses and who has extensive experience in equity research, financial analysis and corporate finance, focusing on technology companies. He built one of the UK’s leading independent corporate telecommunications service providers, Project Telecom Plc, before listing it on the London Stock Exchange and eventually selling it to Vodafone. Richard also founded Octium Ltd to “buy and build” a digital connectivity and applications business, which was exited successfully through a sale to MDNX.

Senior Leadership Team

Avi Joshi

Avi Joshi

Head of Customer Engagement

Avi joined i-nexus in 2014 with over two decades of experience in software product management and implementation across SaaS and financial services. She brings deep expertise in customer success, technical services, and project delivery for complex, transformational solutions. Avi also supports an international charity helping underpriviledged children access education and vocational training.

Matt Flemming

Matt Flemming

Head of Solution Consulting

Matt joined i-nexus in 2012 with a strong background in enterprise software delivery, built over more than 15 years working across consulting, implementation, and technical leadership roles. He plays a key role in ensuring the successful deployment and adoption of i-nexus solutions, combining a deep understanding of customer needs with a practical, outcomes-focused mindset.

Sam Ancliff

Sam Ancliff

Head of Marketing

Sam joined i-nexus in August 2022, bringing a wealth of marketing experience from both in-house and agency roles. He has led successful campaigns for global brands including Microsoft, Google, and Dropbox, combining creative strategy with data-driven execution. Outside of work, Sam is a dedicated volunteer, supporting youth organisations and social impact charities.

Deepak Kumar

Deepak Kumar

Head of Software Development & QA

Deepak joined i-nexus in 2008, bringing over a decade of experience in software engineering and full-stack development. With a background spanning startups and enterprise environments, he specializes in building scalable, user-centric solutions that power strategic transformation. At i-nexus, Deepak plays a key role in driving innovation and change across the product suite.

Ryan Murphy

Ryan Murphy

Product Owner

Ryan joined i-nexus in 2008 with a strong background in software quality assurance and release management. With experience across the full development lifecycle, he ensures the reliability and performance of i-nexus products through rigorous testing, continuous improvement and an innovation mindset. Known for his methodical approach and eye for detail.